Agencies & Publishers
Agencies and publishers are so important to the industry. You are the fresh thinking and the creative head that businesses bring in when they need new ideas or they need to outsource projects.
I get it, because I’ve been on all sides of the fence. I started my career in the media, working as a journalist on a daily newspaper. Then I moved into agencyland, working in a Charlotte Street, London, agency and copywriting for all manner of materials. Soon, though, the bright lights of the in-house life lured me to work in the public sector, first on a government website and then in frontline NHS communications.
Before I set up as The Content Type, I’d spent a decade moving between agencies, marketing teams and the media. I have a rare 360-degree view of all roles, and can seamlessly move between worlds. This makes me valuable to both your agency, and your clients.
Content services to support agencies and publishers
I work with marketing and communications agencies, and publishers, to both support their own marketing efforts and their client work. I can be as visible or as white-labelled as you need me to be. Support is tailored to budget, so let’s have a chat and see where I can slot in.
Support to service your clients
Going through a particularly busy period and don’t have the in-house resource to handle that new request? Got a project on that needs some specialist outside help? I can slip into the team and bring an external eye, some fresh thinking and 20+ years of professional editorial experience to your client work. I’ve worked in agencies, so I get how important your clients are, and how much you want to get this right. I can lead and I can follow instructions.
Support with your own marketing activities
Maybe your team is so busy with servicing clients that they can’t pay attention to your own agency’s marketing efforts. I work with agencies to create blogs, white papers, reports and more to showcase your expertise and help generate leads.
I can also be that external production support, and offer copy editing and proofreading services. I’m an accredited member of the Chartered Institute of Editors and Proofreaders (formerly SfEP), and happy to get stuck in to make your content shine – whoever the ultimate audience is.
Training and workshops
I’ve learned a thing or two in my 20 years as a professional writer, and I have plenty of wisdom to impart. I can create bespoke training courses and workshops for your internal teams, guiding them in the ways of content. From building a strategy to the basics of writing a good story, I’ve got it covered – whether you need support to deliver training for clients, or you want some upskilling in-house.