Why am I moving from a focus on writing to editing?
Story time: Writing for a living as well as for [...]
Collaboration spawns thought leadership
One of the great things about being a freelance content [...]
What can we learn from Brexit battleground storytelling?
So, it’s actually happening. The letter has been penned, signed [...]
I broke content marketing rules and survived – but don’t try this at home
I’ve spent many, many years talking to others about content [...]
There’s no magic formula to guarantee conversions
I recently had a Twitter debate (Twitbate?) with a fellow [...]
How a pop band rivals the best content marketers
I want to go off topic, off on a slight [...]
Tips for building your content business case
We’ve been there: convincing the powers that be to invest [...]
5 things you’ll need to start your content strategy
We talk a lot about content at The Content Type [...]
Where do you go when there’s no trust in advertising?
No one trusts a sales message anymore. For whatever reason, [...]
Content marketing is not advertising: here’s why
At the risk of sounding like a broken record, I’d [...]