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  • What can we learn from Brexit battleground storytelling?
    Gallery

    What can we learn from Brexit battleground storytelling?

    Content Marketing, Strategy

What can we learn from Brexit battleground storytelling?

So, it’s actually happening. The letter has been penned, signed [...]

What can we learn from Brexit battleground storytelling?Lauren McMenemy2023-07-11T17:21:39+00:00
  • I broke content marketing rules and survived – but don’t try this at home
    Gallery

    I broke content marketing rules and survived – but don’t try this at home

    Content Marketing, Strategy

I broke content marketing rules and survived – but don’t try this at home

I’ve spent many, many years talking to others about content [...]

I broke content marketing rules and survived – but don’t try this at homeLauren McMenemy2023-07-11T17:21:53+00:00
  • There’s no magic formula to guarantee conversions
    Gallery

    There’s no magic formula to guarantee conversions

    Content Marketing

There’s no magic formula to guarantee conversions

I recently had a Twitter debate (Twitbate?) with a fellow [...]

There’s no magic formula to guarantee conversionsLauren McMenemy2023-07-11T17:22:03+00:00
  • How a pop band rivals the best content marketers
    Gallery

    How a pop band rivals the best content marketers

    Content Marketing

How a pop band rivals the best content marketers

I want to go off topic, off on a slight [...]

How a pop band rivals the best content marketersLauren McMenemy2023-07-11T17:22:35+00:00
  • Where do you go when there’s no trust in advertising?
    Gallery

    Where do you go when there’s no trust in advertising?

    Content Marketing, Thought leadership

Where do you go when there’s no trust in advertising?

No one trusts a sales message anymore. For whatever reason, [...]

Where do you go when there’s no trust in advertising?Lauren McMenemy2023-07-11T17:22:57+00:00
  • Content marketing is not advertising: here’s why
    Gallery

    Content marketing is not advertising: here’s why

    Content Marketing

Content marketing is not advertising: here’s why

At the risk of sounding like a broken record, I’d [...]

Content marketing is not advertising: here’s whyLauren McMenemy2023-07-11T17:23:33+00:00
  • To audit, or not to audit content: that is the question
    Gallery

    To audit, or not to audit content: that is the question

    Content Marketing

To audit, or not to audit content: that is the question

Yep, you need content. You know that. Everyone’s telling you [...]

To audit, or not to audit content: that is the questionLauren McMenemy2023-07-11T17:23:40+00:00
  • Lowest common denominator tactics: worth it?
    Gallery

    Lowest common denominator tactics: worth it?

    Content Marketing, Writing tips

Lowest common denominator tactics: worth it?

Even the most fantastic tone and voice won’t matter if [...]

Lowest common denominator tactics: worth it?Lauren McMenemy2023-07-11T17:24:20+00:00
  • Why you shouldn’t just dive in to content
    Gallery

    Why you shouldn’t just dive in to content

    Content Marketing, Strategy

Why you shouldn’t just dive in to content

So you’re all excited and are exclaiming: let’s get to [...]

Why you shouldn’t just dive in to contentLauren McMenemy2023-07-11T17:23:52+00:00
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I am a writer, editor, and coach based in south London with 25 years’ experience in professional content creation. I act as an extension of your in-house team—or your writerly fairy godmother—whether it’s writing articles as a one-off or an ongoing consultancy, advising on the best way to build an audience through content, training you or your teams in best practice, or providing editorial leadership to ensure an efficient content machine. Get in touch for an obligation-free chat.

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