I recently had a Twitter debate (Twitbate?) with a fellow content marketer regarding conversions on content. My learned colleague had tagged me in a post regarding a study showing creative headlines don’t […]
CorporateLand has a particular way of speaking, doesn’t it? There’s a certain je ne sais quois, a certain aura of ego. It’s a clique that likes to isolate through acronyms […]
Even the most fantastic tone and voice won’t matter if your audience doesn’t understand a word you’re saying. Back in my newspaper days, the powers that be would talk about […]