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Category: Tone

There’s no magic formula to guarantee conversions

Posted December 14, 2016March 26, 2017 Lauren McMenemyLeave a commentPosted in Content marketing, Conversions, Strategy, Tone

I recently had a Twitter debate (Twitbate?) with a fellow content marketer regarding conversions on content. My learned colleague had tagged me in a post regarding a study showing creative headlines don’t […]

Man with coffee cup in open plan office

Synergising simplicity successfully, and all that jazz

Posted October 12, 2016March 26, 2017 Lauren McMenemyLeave a commentPosted in Content marketing, Editorial strategy, Tone

CorporateLand has a particular way of speaking, doesn’t it? There’s a certain je ne sais quois, a certain aura of ego. It’s a clique that likes to isolate through acronyms […]

Lowest common denominator tactics: worth it?

Posted September 22, 2016March 26, 2017 Lauren McMenemy2 CommentsPosted in Editorial strategy, Tone

Even the most fantastic tone and voice won’t matter if your audience doesn’t understand a word you’re saying. Back in my newspaper days, the powers that be would talk about […]

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  • What can we learn from Brexit battleground storytelling?
  • I broke content marketing rules and survived – but don’t try this at home
  • There’s no magic formula to guarantee conversions
  • How a pop band rivals the best content marketers

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lauren@thecontenttype.com
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