It’s all the Cs in our world… Yes, when it’s not about building an audience through content marketing, we’ve been known to be found in-house among communications teams. Our experience covers both internal and external communications, and if you ask us, they both have something in common with content marketing: it’s all about engagement.
Your customers expect so much these days; if they don’t get what they’re looking for, it’s easy to go online and ask friends and family for recommendations to replace you. It’s said that by 2020, customer experience will overtake price and product as the key brand differentiator. How are you preparing?
External communications: building trust and building your brand
The best relationships between consumers and businesses is one fuelled by trust and mutual admiration. And that relationship needs to flow through everything you do, not just in your blog and social media content. Communications with your audience run from content marketing through to the copy on your website, your customer service letters, your pitch documents, your marketing collateral… Really, any time you’re communicating with someone on behalf of your brand. There’s a reason why it’s called communications.
World-class communications can often be overlooked when advising on content strategy, but this is one area you really can’t scrimp and save on. Talk to us about the holistic overview of your audience communications; use us as the sense check, as the bad cop. The test case.
Internal communications: making your employees your best brand advocates
It’s not just about the external world; you need your employees to be singing from the right hymn sheet. You could have the best business in the world, but if you have disgruntled employees bitching on social media – or complaining loudly over a pint of lager – then your brand is damaged. It’s long been said your employees are your best brand advocates, so you need to ensure they feel engaged. They need to feel a part of something bigger, something that they have an impact on, something where their voice is heard.
Employee engagement is the embodiment of the commitment someone shows to their employer – and companies with engaged employees outperform those without by up to 202%. As much as $11bn is lost annually due to employee turnover, so this is a real productivity issue.
We’ve done it all before, be it writing staff publications to the joys of SharePoint to setting up a whole internal communications strategy. We can work with you on a small or large scale basis, from internal comms strategy to writing blogs for your senior leaders, to advising on intranets and internal campaigns.