Event coverage

You’re off creating this amazing event, a huge experience or an intimate gathering for a select few, and about a week before you realise you might need some event coverage and some content. Some words to go along with and guide the experience. You go to your in-house content or comms team wanting them to drum up more registrations… but they can’t fit it in. It can be difficult to manage expectations in these cases.

When should you start planning your event content?

Content support for an event really needs to begin at the beginning. We’re talking about more than just some social media promotion – you want to have a full content strategy around your event that takes in promotion, collateral, engagement… basically, anything that’s going to speak to your potential audience.

Everything from your initial invite, to the signage around the event, to the take-aways, to the pre- and post-event promotion, to the presentations given, to the social media on the day. All of this is content. And all of it should really look and feel the same, meet your brand and your tone of voice, and, of course, engage your audience.

So what can we do to help?

How long is a piece of string?

We can work with you to create an entire content plan around your event, taking in such things as:

  • Collateral
  • Presentations
  • Promotion
  • PR and media outreach
  • Emails
  • Guides
  • Signage
  • Social media

The sooner you involve us, the sooner we can make sure everything is aligned.

Journalistic coverage, pure and simple

That said, you might have most of it covered but just need a little hand with the content marketing side of things. This is where we can really come into our own.

We’ll plan content to be published in the lead-up to your event, including suggested social posts. We’ll run a calendar that aligns directly with your agenda. We’ll be there on the day, doing live social media from the event, meeting attendees and speakers, interviewing and sniffing out the strongest stories. And we’ll wrap it all up for you, providing a selection of post-event articles and wrap-ups for you to use as you need.

Event coverage – covered

Get in touch and let us know what you’re planning, then we can suggest some ideas around supporting your event. We won’t even ask for a VIP pass.


Laptop and notebook open with a pencil, ready for event coverage