So, it’s actually happening. The letter has been penned, signed and handed over. Britain’s Brexit has officially begun. Regardless of which camp you identified with – and regardless of whether […]
I’ve spent many, many years talking to others about content marketing rules. I’ve made a career out of coaching in best practice, of hand-holding, of advice and guidance. “These,” I […]
I recently had a Twitter debate (Twitbate?) with a fellow content marketer regarding conversions on content. My learned colleague had tagged me in a post regarding a study showing creative headlines don’t […]
I want to go off topic, off on a slight tangent, and bring to your attention a pop video. It’s four minutes long, and it has absolutely nothing to do with […]
We’ve been there: convincing the powers that be to invest more in content can be incredibly tricky, especially if you’re talking to traditional marketers who still think in very campaign-based […]
We talk a lot about content at The Content Type – kinda obvious, given it’s in our name. But it can be scary to start when there are so many […]
No one trusts a sales message anymore. For whatever reason, after many lifetimes of strong selling equalling strong sales, consumers have turned off of brand messaging. No longer can you […]
At the risk of sounding like a broken record, I’d like to ask you some questions: namely, what is your intention? Why are you here? What do you want to […]
CorporateLand has a particular way of speaking, doesn’t it? There’s a certain je ne sais quois, a certain aura of ego. It’s a clique that likes to isolate through acronyms […]
Yep, you need content. You know that. Everyone’s telling you that. Even the intern knows that content is going to take your marketing efforts into the modern age. So let’s […]