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The Content Type

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What can we learn from Brexit battleground storytelling?

Posted March 29, 2017March 29, 2017 Lauren McMenemyLeave a commentPosted in Leaders, Topical

So, it’s actually happening. The letter has been penned, signed and handed over. Britain’s Brexit has officially begun. Regardless of which camp you identified with – and regardless of whether […]

Sad red robot with broken heart; clearly broke content marketing rules

I broke content marketing rules and survived – but don’t try this at home

Posted March 26, 2017 Lauren McMenemy2 CommentsPosted in Content marketing, Editorial strategy, Strategy

I’ve spent many, many years talking to others about content marketing rules. I’ve made a career out of coaching in best practice, of hand-holding, of advice and guidance. “These,” I […]

There’s no magic formula to guarantee conversions

Posted December 14, 2016March 26, 2017 Lauren McMenemyLeave a commentPosted in Content marketing, Conversions, Strategy, Tone

I recently had a Twitter debate (Twitbate?) with a fellow content marketer regarding conversions on content. My learned colleague had tagged me in a post regarding a study showing creative headlines don’t […]

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How a pop band rivals the best content marketers

Posted November 23, 2016March 26, 2017 Lauren McMenemy2 CommentsPosted in Content marketing, Leaders

I want to go off topic, off on a slight tangent, and bring to your attention a pop video. It’s four minutes long, and it has absolutely nothing to do with […]

Tips for building your content business case

Posted November 15, 2016March 26, 2017 Lauren McMenemyLeave a commentPosted in Business case, Content marketing, Strategy

We’ve been there: convincing the powers that be to invest more in content can be incredibly tricky, especially if you’re talking to traditional marketers who still think in very campaign-based […]

5 things you’ll need to start your content strategy

Posted November 8, 2016March 26, 2017 Lauren McMenemy1 CommentPosted in Content marketing, Editorial strategy, Strategy

We talk a lot about content at The Content Type – kinda obvious, given it’s in our name. But it can be scary to start when there are so many […]

Where do you go when there’s no trust in advertising?

Posted October 31, 2016March 26, 2017 Lauren McMenemyLeave a commentPosted in Advertising, Content marketing

No one trusts a sales message anymore. For whatever reason, after many lifetimes of strong selling equalling strong sales, consumers have turned off of brand messaging. No longer can you […]

Content marketing is not advertising: here’s why

Posted October 21, 2016January 2, 2018 Lauren McMenemyLeave a commentPosted in Content marketing, Strategy

At the risk of sounding like a broken record, I’d like to ask you some questions: namely, what is your intention? Why are you here? What do you want to […]

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Synergising simplicity successfully, and all that jazz

Posted October 12, 2016March 26, 2017 Lauren McMenemyLeave a commentPosted in Content marketing, Editorial strategy, Tone

CorporateLand has a particular way of speaking, doesn’t it? There’s a certain je ne sais quois, a certain aura of ego. It’s a clique that likes to isolate through acronyms […]

To audit, or not to audit content: that is the question

Posted October 4, 2016March 26, 2017 Lauren McMenemyLeave a commentPosted in Content marketing, Editorial strategy, Strategy

Yep, you need content. You know that. Everyone’s telling you that. Even the intern knows that content is going to take your marketing efforts into the modern age. So let’s […]

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What was I thinking?

  • What can we learn from Brexit battleground storytelling?
  • I broke content marketing rules and survived – but don’t try this at home
  • There’s no magic formula to guarantee conversions
  • How a pop band rivals the best content marketers

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lauren@thecontenttype.com
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