The clinic wanted to grow its online presence outside of its website in a way that was sustainable and real.
What I did
We planned a campaign around women’s health, and I produced a campaign story to guide all content. The guide looked at messages to share for specific women’s health issues, including menopause and urinary incontinence. It also clarified the topics of expertise, the message per target group, the existing content that could be used in the campaign, and hashtags to harness on social media. I also delivered an event promotion guide to help the clinicians make the most of the events they were planning over summer 2018.
“Lauren is extremely flexible and easy to work with, no matter what the project entails. She made what felt like a huge project to us, easy to digest and gave us the confidence we needed to deliver it.”
Tor Gatenby, marketing and administration