The remit

The legaltech firm has an ambitious content strategy, publishing more than 10 articles per week to improve SEO and generate leads. They needed an extra pair of hands to support content creation.

What I did

Following an initial meeting to discuss the sort of content support they needed, I created a bespoke menu for the content manager so we could streamline briefing and requests; he knew that an article meant X words at Y cost, or the length, requirements and turnaround for a white paper. I write multiple articles per month for the company blog, keeping SEO optimisation in mind, and support on sales enablement when resource permits. The engagement is straightforward, but I aim to make it as low-touch for the client as possible.