You are small, but mighty. Naturally, you want people to know. But when you’re a small business – and especially when you’re self-employed or a solopreneur – it can be difficult to both run your business and promote it. The thought of hiring an agency to help you with marketing is daunting, to boot; it will cost so. much. money, and there’s no guarantee on ROI.
It’s likely you don’t need to hire someone in-house just yet – you wouldn’t have enough work to keep them entertained – but you do need a hand to put things together in a way that will help your potential customers to say “yes please!”
Freelance support can help SMEs in all manner of ways, from a sounding board and a planner to a writer and a doer – and it doesn’t have to cost the earth, either.
Content services to support small and medium sized businesses
I work with founders, marketing leaders and single-person businesses to create compelling stories and build audiences.
Blogs & articles
You’ve no doubt been told that you have to blog regularly to get your website ranking highly on search engines. While SEO is about more than just the words on the page – there’s a whole world of factors that go into your ranking – there is no doubt that you need fresh, regular content to keep your website engaging and to keep your audience returning for more.
As a former newspaper journalist, I understand how to find fresh and interesting ways to tell stories. I can interview your in-house experts, customers or stakeholders to build an article, or I can do some desktop research to create a blog on relevant topics.
Not sure what you want to write about? No worries at all. Let’s chat about topics and come up with a content plan together.
Writing for businesses isn’t all about articles and blogs – there’s a whole range of ways in which you can communicate your message to your customers and potential customers. I can write websites, flyers, posters, emails, case studies, presentations, leaflets, advertisements, and more. Having worked as an in-house marketer and in agencies, I understand the concepts that build sales collateral, but I do approach these from a storytelling angle rather than a bang-bang sales push.
Of course, once your content or copy is ready, you need to get it out to the proverbial people – and social media is one of the best and most available options. Better yet, it doesn’t cost anything to be present on social media!
But – there is always a “but” – you need to be constantly present on social media in order to be seen, and that takes time and resource as well as creative thinking. How can you best engage your audience, and what’s the best platform to get to them? Do you know the difference between how to get an Instagram following vs creating a Twitter audience? Social media is a beast that needs to be fed, and I can help you make it a delicious dinner.
Everything we’ve spoken about so far is nothing but a tactic; without a strategy behind them, you’re barking at the wind. Content strategy doesn’t need to be pages long nor does it need to take a long time to create. All you need is a mission, a goal, some objectives and an idea of both how you’ll create the content and how you’ll measure its success.
We can approach your content strategy in a few ways. The deluxe version is based on workshops and interviews with your people to create an all-singing, all-dancing flashy strategy that will see you through the next few years. Of course, that might be a bit much if your business is just you or maybe a handful of people, and you’re just wanting to blog a bit. In that case, we can work together to decide on the relevant topics and audiences for your marketing, and I can create a simple content strategy and editorial plan to keep you on track. Whatever you need, content strategy can be flexible.
Small business storytelling
Stories are the oldest way to engaging an audience – from the days of sitting around a campfire and passing on legends, to today’s story-driven content marketing, audiences are inherently drawn to stories.
So, do you know what your business’s story is? Do you know how to tell it?
Many SMEs focus on the sale, on the message push, on shouting about their benefits without thinking about what the audience actually needs. I can help you to discover your story and ensure it’s told consistently across all of your channels – both external and internal.
Training & workshops
Maybe you know you want to do the content thing but are unsure how to approach it – but you do know that you want to handle it in-house. That’s fine, and a great idea to ensure content remains up to the minute for your business needs. But you’ll need to know how to approach it from a content strategist’s mindset.
I can run bespoke training or workshops to get your team up to speed on all manner of content matters: basic writing skills, how to tell a story, how to interview, writing for the web, or introductions or in-depth classes in anything I’ve talked about on this page. If you don’t know what you need but you know there is a skills gap, let’s chat about how to close it.
can we put a jump link menu here?