Lauren has the drive of an old-school journalist, the brain for business of a brand strategist, and the wit and soul of a bestselling novelist. Her writing is focused, well-researched, and brimming over with personality. Lauren not only delivers amazing content, she actively throws herself into the planning, interviewing, and distribution of every piece to make sure it reaches its maximum potential! In my time as her editor for Skyword’s Content Standard publication, I’ve been deeply impressed by Lauren’s eagerness for feedback and her commitment to understanding the way each word fits within our larger brand story.